Presentation by Madeleine Janssens (WHY5Research) and Marysia Kluppels (DELA) on how the brain wave measurement tool Evaluate helped DELA to choose the most effective narrative for their tv commercial. The document was presented at the Marketing & Insights Event 2013 in the Netherlands
With Evaluate we developed an approach which consists of EEG measurements, capturing four brain waves: attention and rational, emotional and instinctive reactions. We always combine these measurements with in-depth conversations. This approach allows great understanding of how people frame their impulses: this is where biology and psychology meet. In this way, it delivers more relevant insights than…
Presentation by Madeleine Janssens (WHY5Research) and David Weinberger on how brain wave measurement of Evaluate can help make your communication and marketing more effective. It was given at the Rethink webinar on April 18th 2014. Neuro-diagnostic research from WHY5Research